Marketing Collateral Campaign for Agnes Scott College Summer Program

Marketing Collateral for the Agnes Scott College Summer Institute for Teachers A Professional Learning Fellowship Program for Middle and High School Teachers.

Tri-Fold Brochure Outside

Tri-Fold Brochure Inside

Flyer

Envelope Label

Beechwood Tours Website

The new Beechwood Tours website is up and looking good! Beechwood Tours sells and markets tours of New York City attractions, broadway show and provides complete tour packages.

New Client!

Bull’s-Eye welcomes its newest client, Global Health Action! Global Health Action is a nonprofit organization dedicated to improving the health of individuals and communities around the globe through education, training, and practical programs in leadership, management, and health promotion.

Adobe CS6 Is Coming!

Adobe CS6 and Creative Cloud will be out May 7th. There are two notable deletions to the software line-up however; Flash Catalyst and Contribute have been discontinued. Chick Here to check it out!

New Client Compliment!

Just got another very nice compliment from a new client! “These look amazing! We are very pleased! Thank you for a timely delivery – they’ll certainly be more work coming your way!!”

New Client!

Bull’s-Eye welcomes its newest client, Innovative Product Achievements! Looking forward to working with this great client.

New Client!

Bull’s-Eye welcomes its newest client, The City of Atlanta Communications Department! Looking forward to working on the Unsheltered No More homelessness prevention inititive.

New Client!

Bull’s-Eye welcomes its newest client, Agnes Scott College! Looking forward to working on the marketing collateral for the Teachers Guild Summer Institute for Teachers.

New Windows 8 Logo As Bland As Unbuttered Popcorn

Up popped the new Windows 8 logo this weekend. Reviews have been notably negative. Critiques have pointed out numerous problems with the redesign. Some are fact based others a matter of opinion. This reinterpretation of Windows pervious logo shows a bigger issue though than first meets the eye….Microsoft just doesn’t get it. Chasing Apple’s simple elegance and cool factor is futile.

The new logo is very simplistic. This is a good thing. I’m pleased to see the tied turning toward more straightforward approaches rather than the rampant overuse of gradient blends to hide a boring idea. Simplicity works when based on a clever concept. This is the same idea which wasn’t that clever to begin with. Apple’s logo is based on a clever concept hatched in the 80‘s that works to this very day.

One color approaches are all the rage. Gone are the days of the multi-colored everything but the kitchen sink color palette. Here again simple is better. But is this too simple and not any better? Does this one color illustrate Microsoft’s ho-hum corporate culture and product? Something bolder and daring might have been in order.

A typeface sets the tone for a logo. This new typeface is rather staid and boring. Sure, Helvetica has had a resurgence in the current simplistic movement but is something similar to it right for a new software product? I think not. A typeface with a bit more movement and action would have been better. Moving into the future not stuck in the past.

Microsoft is trying so hard to be cool like Apple. But as we all know, when you try too hard you often fail. The cool kids don’t try to be cool….they just are.

New Client Meeting

Meeting with a new client today on their medical scrub distribution system marketing. Looks like a very interesting product!