SGRA Capabilities Brochure

Bull’s-Eye has finalized the SGRA (South Georgia Radiology Associates capabilities brochure! The company is looking to expand its marketshare in rural South Georgia with hospitals and doctors offices.

This brochure is the final element of a print marketing collateral package including; business cards, letterhead templates, info sheets and a pocket-folder.

All 1 Service Brochure

Bull’s-Eye has finalized the All 1 Service brochure! The company was looking to update their previous brochure into something more modern and fresh but in keeping with their current branding.

All 1 Service is a diversified services company providing janitorial service, landscaping and general lawn maintenance, as well as full-service vending and office-coffee for facilities throughout the Southeast.

Info-Graphic for ControlScan

Bull’s-Eye just completed an info-graphic for ControlScan: The Merchant Application Process: Is risky data lurking in your business systems? Graphic identifies the many places sensitive merchant information could be hiding in a company.

Great Client Recommendation!

GREAT quote from one of our clients! ” I’ve been impressed with Bull’s Eye from the very beginning. We all really appreciate your help, expertise, and professionalism.”

Happy New Year!

Happy New Year everyone! Make sure your business branding and marketing is at its best for the new year!

Hottest New Word in Marketing?

Bespoke: is a British English word meaning made to a buyers specification (personalized or tailored.) The word seems to be popping up everywhere in marketing products and services. What to you think? The next hot trend word in marketing?

Great Compliment!

Got a nice compliment from a business associate I’m working on a project with:

“This is where I really appreciate guys like you. Your concepts, research abilities, and organizational skills are enviable. You my not think they are all that significant. But try being me for a week and you’ll see you in a whole new light.”

“GREAT ideas here, I think. You have really put some thought into this campaign, and it shows. Excellent line by line approach. THAT gives me something with which to work as far as my end of things.”

Info-Graphic for ControlScan

Bull’s-Eye recently completed an info-graphic for ControlScan. The graphic visually depicts the gap that small merchant businesses have in meeting the payment card industry compliance.

USA Today Redesign Is A Big Circle

I first saw this “redesign” of USA Today when I was staying in a hotel a couple of weeks ago. With a quick glance I thought it was a cheap local giveaway paper and didn’t bother to pick it up. Now I find out it was the redesigned USA Today.

Granted, USA Today was in need of a refresh but this is the wrong direction. A large circle for the logo? Is there something I’m missing? Maybe some important element was not printed along with the circle? Some hidden meaning to the circle?

I’m all for minimalism but this is just plain lazy design. Isn’t a circle a bit too simplistic and trite? Who thought of this boring design? How many millions were wasted on this? USA Today deserves better.

Check it out!

Does Starbuck’s SUCK?

Starbuck’s own signage seems to say it!

It’s important to take into consideration the “real world” use of any graphic application. Here is a great example of a vehicle signage design that was NOT carefully thought through….