ebryit Rebranding

The Company
eBryIT, (pronounced e-bright) is an IT solutions, services, and support provider, based in Atlanta, Georgia.

The Challenge
The company was originally named BMC Solutions. In 2008, they were contacted by BMC Software in regard to copyright issues on the company name. BMC Software agreed to pay for a complete renaming and rebranding of the company if they agreed to give them sole ownership of the BMC name. In 2010, BMC Solutions became eBryIT.

The Solution
Bulls-Eye created a new brand platform for the company through a brand audit. The brand audit process helped uncover key findings of company strengths, weaknesses, advantages, and competitive challenges in the industry. Creative solutions were then developed based upon these findings.

The Results
Bull's-Eye utilized the audit results in creative development of a dynamic logo, corporate identity kit, print collateral, website, and trade show display materials.