CASE STUDY: eBryIT Website

The CompanyeBryIT, Inc. (pronounced e-bright) is an IT solutions, services, and support provider. They offer customized managed services, from hardware maintenance and life-cycle management to systems design and implementation; as well as infrastructure solutions that safeguard data and increase network availability. eBryIT is a local company headquartered in Kennesaw, GA.

The Challenge eBryIT was founded in 1990 as Benchmark Maintenance Corporation. As the company grew and evolved, the name was changed to BMC Solutions. In 2008, they were contacted by BMC Software out of California in regard to copyright issues on the company name. BMC Software agreed to pay for a complete renaming and rebranding of BMC Solutions if they agreed to give them sole ownership of the BMC name. In 2010, BMC Solutions became eBryIT.

As part of the rebranding effort, eBryIT decided to update/modify their existing website to better suit their new image and name. The original BMC website was designed in-house using FrontPage software. It was very basic and dated in content and appearance. There was no interactivity for the customer or the employees.

 BMC-Old-Website

BMC-Old-Website

The Solution Bull’s-Eye created a new website for eBryIT that is modern, sleek and represents the image of a leading-edge IT company. The new site boasts tremendous interactivity. eBryIT employees are now able to log into the site to work on projects, update orders and interact with customers. Customers are now able to log into the site to get trained on various systems and download software updates. All pages on the site are designed to be easily updated/modified using Adobe CMS software Contribute. Bull’s-Eye performed extensive SEO work to increase exposure to the site and the company.

 Home-Page

Home-Page

 News

News

The Results The client was extremely pleased with the look, content and functionality of the new site, and attributes its success to creating “more work than we can handle.” During the six months following its launch, hits to the site increased by more than 1000%.