USA Today Redesign Is A Big Circle

I first saw this "redesign" of USA Today when I was staying in a hotel a couple of weeks ago. With a quick glance I thought it was a cheap local giveaway paper and didn't bother to pick it up. Now I find out it was the redesigned USA Today. Granted, USA Today was in need of a refresh but this is the wrong direction. A large circle for the logo? Is there something I'm missing? Maybe some important element was not printed along with the circle? Some hidden meaning to the circle?

I'm all for minimalism but this is just plain lazy design. Isn't a circle a bit too simplistic and trite? Who thought of this boring design? How many millions were wasted on this? USA Today deserves better.

Check it out!