New client The Madison-Henry Group, engaged Bull’s-Eye to assist with the design and development of their first direct-mail campaign. Madison Henry is a global management and technology consulting firm that helps organizations apply Agile methods and practices and offers Scrum training and certification. The client was looking to directly reach prospects and decision makers to market their Scrum public and private training sessions. These training sessions that are taking place through the South-East, are for design and developers, management and executives in the software industry.
The solution that Bull’s-Eye designed is a clean, modern aesthetic that speaks to their target market. The new mailer has detailed information on the courses as well as reinforces the Madison-Henry brand as best-in-class for Scum training. A QR code was added to track conversion rates of the mailing. (Click the thumbnail images to go to a PDF of the direct-mail piece.) www.madisonhenry.com