Bull's-Eye just completed a logo redesign and trade show booth graphic project for Himex. The company, based out of Scottsdale, Arizona develops usage-based insurance software for corporate fleet management programs.
Himex contracted with Bull’s-Eye to work on its ICE (Intelligent Claims Environment) product. ICE modernizes the property and casualty claim handling process by leveraging proprietary connected vehicle technology to compress the claim lifecycle, including automated crash detection and notification.
The current ICE logo was dated, child-like and gave a poor first-impression of this state-of-the-art product and its parent company. Bull’s-Eye redeveloped the logo and corresponding trade show graphic to be modern, clean, and professional while representing the advanced technology of ICE.