CASE STUDY: Bogue Watch Website

The CompanyBogue Watch is an exclusive, waterfront residential development on the coast of North Carolina with homesites ranging from $95,000 to $500,000. The community offers a host of amenities, including a club house, pools, parks, a marina, fishing piers and sports facilities. Bogue Watch is owned by MVOC, a global investment firm located in Cary, NC.

The Challenge When MVOC acquired Bogue Watch, initial marketing collateral had been developed by the original owners, including a website. The original website had many drawbacks. It was created using ASP software, a Windows proprietary software that is very difficult to use/update and requires an ASP server. This choice of software implementation greatly limited the client’s ability to modify the website. The original site was also very basic in content and scope and offered virtually no ability for interactivity for the user.

Bogue-Home
Bogue-Home

The Solution The first step Bull’s-Eye took was to beef-up the content of the site and give the client a user-friendly platform that could be easily updated/modified through a Wordpress CMS interface. The Showcase Homes page was specifically created to be easily modified to include photos of new homes as they are built and fluctuating home pricing. It also links to the MLS website. The current site has much more information about the types and styles of homes and the amenities being offered. It now contains photos of actual Bogue Watch homes.

Bull’s-Eye also created a site that was much more interactive with the user; a major point on the client’s wish list. The new site includes an interactive map of the community. When a user clicks on a certain lot, they get up-to-date information regarding its availability, size and pricing. The new site also integrates with today’s social media – Twitter and Facebook.

Home
Home
Bogue2
Bogue2
Homes2
Homes2

The Results The client was extremely pleased with the look, content and functionality of the new site. During the six months following its launch, phone activity in the sales office increased by 57% and hits to the site increased by 600%.

“I would recommend your services as you have done an extremely great job with our website.” Melinda Carpenter, Bogue Watch Community

CASE STUDY: eBryIT Website

The CompanyeBryIT, Inc. (pronounced e-bright) is an IT solutions, services, and support provider. They offer customized managed services, from hardware maintenance and life-cycle management to systems design and implementation; as well as infrastructure solutions that safeguard data and increase network availability. eBryIT is a local company headquartered in Kennesaw, GA.

The Challenge eBryIT was founded in 1990 as Benchmark Maintenance Corporation. As the company grew and evolved, the name was changed to BMC Solutions. In 2008, they were contacted by BMC Software out of California in regard to copyright issues on the company name. BMC Software agreed to pay for a complete renaming and rebranding of BMC Solutions if they agreed to give them sole ownership of the BMC name. In 2010, BMC Solutions became eBryIT.

As part of the rebranding effort, eBryIT decided to update/modify their existing website to better suit their new image and name. The original BMC website was designed in-house using FrontPage software. It was very basic and dated in content and appearance. There was no interactivity for the customer or the employees.

 BMC-Old-Website

BMC-Old-Website

The Solution Bull’s-Eye created a new website for eBryIT that is modern, sleek and represents the image of a leading-edge IT company. The new site boasts tremendous interactivity. eBryIT employees are now able to log into the site to work on projects, update orders and interact with customers. Customers are now able to log into the site to get trained on various systems and download software updates. All pages on the site are designed to be easily updated/modified using Adobe CMS software Contribute. Bull’s-Eye performed extensive SEO work to increase exposure to the site and the company.

 Home-Page

Home-Page

 News

News

The Results The client was extremely pleased with the look, content and functionality of the new site, and attributes its success to creating “more work than we can handle.” During the six months following its launch, hits to the site increased by more than 1000%.

Starting or Re-Developing a Website?

Here Are Some Basics Before Reaching Out to Designers

  1. Do your homework. Find out exactly what you want your website to do before meeting with designers.
  2. Have a rough outline on the architecture of the site. This is your job, not theirs. Organize your thoughts on what you want the website to do for you.
  3. Have a budget. Developing a website isn’t a fixed price. It can be a little to a lot. Come with a budget range to clue the designer into what you can afford.
  4. Be flexible and patient. Building new websites can take a lot of time. Realize that the designer will need to learn about your company before they can start.