Trademarks are registred in our heads every day. Not so much in paper contracts, but in our heads. As a product of our visual culture, they become part of our natural environment. Most people today can identify more brands and logo's than birds or tree species.
Brand Memory is a playful excerize in brand recognition that encourages the players of the game to read pictures and to look at language.
It can be played by very young and very old people alike, but is also a great conversation tool for designers, visual intellectuals, brand managers and marketing gurus, type addicts and anti-globalisation activists.