The Business Card: Your Most Important Marketing Tool

Wow! I attend a lot of networking events and this is the reaction that I often get when I hand out one of my business cards. We have all heard the saying “First impressions are everything.” When it comes to marketing your business this expression is right on target. The business card is frequently the first point of contact that a prospect has with you and your business. With its small 2 x 3.5-inch area, the business card is your most important marketing tool. Use it to your best advantage.

Invest in your business card as you would any other key asset. There is simply no investment that provides a better return. Having a well designed, professional printed business card can show dramatic return to your business bottom line—and provide that all-important “wow” factor.

 Bull's-Eye Business Card Front

Bull's-Eye Business Card Front