Does Starbuck's SUCK?

Starbuck's own signage seems to say it! It's important to take into consideration the "real world" use of any graphic application. Here is a great example of a vehicle signage design that was NOT carefully thought through....

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Disc-O-Bed Office Signage

Bull's-Eye created a dynamic logo which was incorporated into the lobby signage of the new Disc-O-Bed international headquarters. Disc-O-Bed is a 22-year-old, privately-owned international company that manufactures a compact, transportable and stackable cot/bed system. They are headquartered in Duluth, GA, with their main manufacturing plant in Johannesburg, South Africa. They also have offices in Germany, China, Canada and Brazil.