Remember classes in writing, grammar and spelling in school? Sure, its been awhile and the memory's gotten a little fuzzy. Most of us do fine with our writing skills in day-to-day activities, but with creating marketing materials, a copywriter is a wise investment. Grammar and spelling are important. Sending an email to a friend is one thing, sending a marketing piece to hundreds, perhaps thousands, of potential clients is another. A good copywriter can assist with grammar, tone and structure. They also help uncover key benefits of your product or service. Sure, it's an added expense, but the benefits easily outweigh the costs.
Marketing is all about communication. Correct communication. Get it right with a copywriter.