We've all heard it before, consistency is the key to getting results from any type of exercise program. The same applies to marketing. Consistency with your marketing program directly affects the results. To have a successful marketing initiative, your message needs to be sent frequently and over an extended period of time. I've had clients ask me, "If I mail out this postcard, will I get business from it?" Chances are no, you won't. Direct mail response rates are around 2%, if that much. A series of postcards would be better. Get your message into the hands of your prospects frequently and consistently. Repeated exposure reminds the prospect of your goods or services when a need occurs.
Successful marketing is about consistency. When you plan and implement your marketing program consistently over the long term, you will get outstanding results.