Are your marketing materials integrated? Does the advertising work with the website? Do the business cards work with the brochure? Consistency is key in marketing. Many companies’ initial marketing endeavors were not engaged at the same time thus, causing a hodgepodge result that sends mixed messages. Consistent messaging and branding is vital for maximum marketing impact. All pieces of the marketing mix should be integrated to work with each other.
Using a professional graphic designer and copywriter can help integrate your current marketing materials for maximum branding value. Integrate for a memorable impression to prospective clients.