Recently I attended a marketing seminar by a well-known Atlanta speaker. It was a great seminar except for one major drawback: all the speaker’s slides were bright yellow and barely readable. The speaker was knowledgeable about her subject matter, but her visual media presentation to support it was poorly executed. This reminded me of how important the presentation is to the final impression the audience walks away with. You may have great information, but an unprofessional depiction of it lessens its value and impact. Expert implementation of the presentation is as important as the material contained within it.
Make sure your next visual media presentation is professionally created and shows you in the best light possible. Your reputation or that next big account might be riding on it.