Having recently completed a trade show booth design for a current client, I am reminded of the importance of a professionally designed display. Like a business card, oftentimes it's the first point of contact that a potential client has with your goods or services. This year I attended the SuperCom trade show and viewed some great examples of trade show design. One trade show display that I still remember to this day was from the Welsh Development Agency. It was eye-catching, clean, dynamic, and professionally executed. I watched as it also "caught the eye" of many other trade show attendees as they gravitated toward the booth.
Trade shows are all about putting your best face forward. A professionally designed trade show booth speaks volumes about your company and affects your bottom-line. Is yours up to task?