Madison-Henry Scrum Training Direct-Mailer

New client The Madison-Henry Group, engaged Bull’s-Eye to assist with the design and development of their first direct-mail campaign. Madison Henry is a global management and technology consulting firm that helps organizations apply Agile methods and practices and offers Scrum training and certification. The client was looking to directly reach prospects and decision makers to market their Scrum public and private training sessions. These training sessions that are taking place through the South-East, are for design and developers, management and executives in the software industry.

The solution that Bull’s-Eye designed is a clean, modern aesthetic that speaks to their target market. The new mailer has detailed information on the courses as well as reinforces the Madison-Henry brand as best-in-class for Scum training. A QR code was added to track conversion rates of the mailing. (Click the thumbnail images to go to a PDF of the direct-mail piece.) www.madisonhenry.com

Madison-Henry Scrum Training Direct-Mailer Front

Madison-Henry Scrum Training Direct-Mailer Front

Madison-Henry Scrum Training Direct-Mailer Inside

Madison-Henry Scrum Training Direct-Mailer Inside

3 Steps for Successful Direct Mail Marketing

Does your company do direct mail marketing? What results have you received? Have you tried direct mail without success? Three simple but important steps can assure your next direct mail campaign achieves results. 1. Hire a graphic designer – Most direct mail campaigns fail because of an unfocused visual or written message. A professional graphic designer can assist you with developing a dynamic mail piece that engages your audience and leads them to action with your company.

2. Have a great mail list – Many companies sell mail lists. Few keep the lists up-to-date. Consult industry peers for a referral to a good one. Better yet, build one of your own over time to develop a targeted and lean prospect database.

3. Follow-up – The most vital step in a direct mail campaign is the follow up. Without a follow up mail piece or a phone call the marketing cycle is incomplete. Follow up to close the sale.

Direct mail is a time tested approach in the marketer’s tool kit. Using it wisely and frequently can lead to big results. Use these three steps for maximum impact.