Integrate for Maximum Marketing Impact

Are your marketing materials integrated? Does the advertising work with the website? Do the business cards work with the brochure? Consistency is key in marketing. Many companies’ initial marketing endeavors were not engaged at the same time thus, causing a hodgepodge result that sends mixed messages. Consistent messaging and branding is vital for maximum marketing impact. All pieces of the marketing mix should be integrated to work with each other.

Using a professional graphic designer and copywriter can help integrate your current marketing materials for maximum branding value. Integrate for a memorable impression to prospective clients.

Pull it All Together with a Capabilities Brochure

What are your company's capabilities? Are they spelled out in a single marketing piece? Every company needs a printed capabilities brochure to promote its product or service offerings to potential clients. Sure, you know what your company's benefits and features are, but prospects might be a little fuzzy on them. Give them all the information they need to engage your company. With a capabilities brochure your company's information is at your prospects’ fingertips and on the top of their minds when they are ready to buy.

A professionally designed capabilities brochure is just one more tool in your marketing arsenal. Use time tested print marketing vehicles to deliver maximum impact to your company's bottom line.

Disc-O-Bed Stationery Rebrand System

Bull's-Eye is pleased to present the final re-brand stationery system for Disc-O-Bed. Disc-O-Bed's new stationery system includes business card, letterhead, 2 sheet letterhead, mailing label, compliment slip and a pocket-folder. Disc-O-Bed is a South African company that develops sleep solutions for the needs of disaster relief, health emergencies, and troop deployment. Disc-O-Bed’s patented sleep system attracts relief organizations, the military, outdoor enthusiasts and in-home users alike who value a good night’s sleep on location, whenever space is at a premium.

Disc-O-Bed Stationary

Disc-O-Bed Stationary

The Business Card: Your Most Important Marketing Tool

Wow! Tell me more about your business!

I attend a lot of networking events and this is the reaction that I often get when I hand out one of my business cards. We’ve all heard the saying “first impressions are everything.” When it comes to marketing your business this expression is right on target.

The business card is frequently the first point of contact that a prospect has with you and your business. With its small 2 x 3.5-inch area, the business card is your most important marketing tool. Use it to your best advantage.

What should a great business card accomplish? Well, besides supplying contact information, it should elicit your prospect to inquire further about your business. It should have eye-catching graphics that grab the eye. It should reflect the professionalism that you will bring to your product. It should also establish your business as a serious contender that warrants further exploration. A business card is far more important than only giving contact information. A good business card can directly lead to a sale.

Often times start-ups and established businesses lose potential sales by having a poorly designed business card that reflects badly on their businesses. Going to Office Depot for the $25 business card special is not to your long-term advantage when it comes to marketing your business. Save money on copy paper, not your marketing.

Invest in your business card as you would any other key asset. There is simply no investment that provides a better return. Having a well designed, professional printed business card can show dramatic return to your business bottom line—and provide that all-important “wow” factor.